‘Assurity Approved’ symbol empowers seniors & family members to make the right choice

Ad campaign begins for Assurity — B.C.’s new standard for quality assurance in home health and independent living

Burnaby, BC (July 5th, 2021) ­– Seniors looking to choose from the array of options for family-directed home support and independent living just had their lives made easier with the launch of Assurity at Route65.ca. The online search service brought to you by EngAge BC & BC Care Providers Association is now enhanced by the Assurity symbol of quality assurance.

Home health and independent living providers with the Assurity symbol have been certified as meeting or exceeding industry standards for quality assurance.

The first of a new two-part radio advertising campaign began today on Corus Entertainment station CKNW – which covers the entire Metro Vancouver region – as well as on Facebook and YouTube to promote the Assurity program for home health. The ads invite the listeners to visit Route65.ca for information on Assurity, and to seek out the growing lists of home support and independent living providers that are Assurity certified.

Assurity Ad #1

“In creating the Assurity program, EngAge BC consulted with leading experts from the retirement living and the home health sector in B.C., in addition to experienced users of these services,” says Terry Lake, CEO of BC Care Providers Association & EngAge BC. “We are confident that consumers looking for home support and independent living will soon be looking for the Assurity Approved symbol when making their choices.”

Questions about Assurity can be directed to route65@engageseniors.ca. Look for the second part of the Assurity ad campaign to launch in the weeks ahead.

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